Oxford, Kuala Lumpur, 11 October 2021
PHYNOVA Group Ltd (“Phynova”) and Membrahealth Marketing (M) Sdn Bhd (“Membra”) announce a partnership on Reducose®, Phynova’s patented and clinically researched White Mulberry Leaf extract that supports significant lowering of post-meal blood sugar and insulin response.
The partnership will encompass both distribution to Malaysian customers as well as joint promotion of the health benefits of Reducose®. Membra will serve customers with Reducose® as a stand-alone ingredient or as a hero-ingredient in turn-key solutions.
Stephane Ducroux, CEO at Phynova, said: “We are excited to embark on our go-to-market partnership with Membra in the Malaysian market. Phynova’s strategy is to partner with market focused experts such as Membra, who have a proven track record of building deep customer relationships, fast prototyping and turn-key solutions using ingredients with a strong science pedigree like Reducose®.
Phynova produces Reducose® 5%, a patented premium white mulberry leaf extract that can naturally reduce the blood sugar and insulin response after a meal by up to 40%. Reducose® is vegetarian, plant based, allergen free and is backed by 6 human clinical studies. Most recently Phynova published its latest positive clinical trial results on Reducose® in the peer-reviewed journal ‘Nutrition & Metabolism’. The full paper can be accessed here: https://rdcu.be/ciMa8
Reducose® has also won the 2020 Nutraingredients Asia ‘Ingredient of the year’ award in the healthy ageing category.
“We are proud to be associated with Phynova on Reducose®, a product that we strongly believe can satisfy the demand of carbo- and sugar-loving as well as sugar-intolerant consumers in Malaysia” said Managing Director, Kenzi Loke of Membra Group.
Founded in Oxford in 2002, Phynova is a British life science company with a subsidiary research company in Beijing, China. Phynova develops and commercializes natural health ingredients powered by plants.
Phynova identifies and researches active ingredients from plants with a rich history of use in traditional medicine, especially in China. It develops the scientific, IP and regulatory framework around these ingredients so they can be commercialized globally for a variety of health benefits.
For additional information, please contact: [email protected], Chief Marketing Officer, Phynova Group Ltd., +32 468 34 8000
MEMBRA GROUP is a 21-year integrated company with HQ in Kuala Lumpur and specializing in distribution of health ingredients as well as formulation and registration of all kinds of health supplements and functional foods.
The Group business model encompasses innovations and holistic solutions for marketers and manufacturers.
For additional information and inquiries in Malaysia, please contact: [email protected], General Manager, Membrahealth Marketing (M) Sdn Bhd, +6 03 6280 3823