Oxford, Moscow, January 2022
PHYNOVA Group Ltd (“Phynova”) and INVITA-Trade (“InVita”) announce an exclusive distribution agreement for Reducose®, for use in Food and Supplement applications to customers in Russia, Kazakhstan, Belarus, and Armenia. Reducose® is Phynova’s patented and clinically researched White Mulberry leaf extract that supports significant lowering of post-meal blood sugar and insulin response as well as enabling food and beverage applications to become Low GI.
Igor Perepelkin, General Director at InVita, said: “We are grateful to Phynova for choosing us as a distributor to promote Reducose® in the territory of the Customs Union. А strong scientific base, experience and knowledge of Phynova’s team, aspiration and competence of the InVita’s team will make it possible to achieve success in the Russian market. We look forward to long-term and fruitful cooperation.”
Stephane Ducroux, CEO at Phynova, said: “We are delighted to have a distribution agreement with InVita. Phynova’s strategy is to partner with market focused experts such as InVita, who have a proven track record of building deep customer relationships and using ingredients with a strong science like Reducose®.
Phynova produces Reducose®, a patented premium white mulberry leaf extract that can naturally reduce the blood sugar and insulin response after a meal by up to 40%. Reducose® is vegetarian, plant based and is backed by 6 human clinical studies. Most recently Phynova published its latest positive clinical trial results on Reducose® in the peer-reviewed journal ‘Nutrition & Metabolism’. The full paper can be accessed here: https://rdcu.be/ciMa8
For additional information, please contact: [email protected], Chief Marketing Officer, Phynova Group Ltd., +32 468 34 8000
Founded in Oxford in 2002, Phynova is a British life science company specialized in developing and commercializing unique, science proven health ingredients, powered by plants.
Phynova identifies and researches active ingredients from plants with a rich history and track record of use in traditional medicine. Phynova develops the scientific, IP and regulatory framework around these ingredients so they can be commercialized globally for a variety of health benefits and unmet needs.
InVita-Trade (“InVita”) is a health ingredients specialist distributor that serves customers in Russia, Kazakhstan, Belarus, and Armenia with high quality and science backed ingredients.
Established in 2009 in Moscow as a distributor for a wide range of cosmetic, nutraceutical and functional food ingredients. The company has more than 20 years’ experience in the industry.
InVita positions itself as an expert in search of active ingredients for different areas. The core of the product portfolio consists of multifunctional active ingredients with intriguing marketing story, well sustained efficacy data and science backed ingredients.